Advantage+
You decide what Meta automates
Meta's automations decide who sees an ad, where, with which creative changes and from which budget. They are on by default, and they come back on when you copy a campaign. With adbirdie that decision stays yours: every one of them starts off, and a read-back after every change proves it still is.
- Advantage+ audienceoff · read back off
- Advantage+ placementsmanual placements set · read back as set
- Creative enhancements, each oneopted out, one by one · read back opted out
- Ad set budget sharingoff · read back off
- Campaign budget optimisationnone; the budget lives on the ad set · read back none
- Multi-advertiser adsoff on the ad set and the creative · read back on the creative: off
What “read back” means
After every build, copy or change, the server reads every object it touched and judges it field by field against what was approved: status paused, the budget on the level and at the amount approved, the DSA declaration present, the audience automation off, the placements pinned, the ad carrying the creative it was given. A difference is a finding. A finding stops the operation, names what differs, and stops anything new being built, copied or switched on for that client until a person resolves it. Anything that reads back live is paused again at once.
Why copying matters
Duplication is where the switches come back on. During testing, Meta re-enabled a creative enhancement on copied ads twice. So a copy is rebuilt clean, repointed, and read back like a build, and a campaign-level budget on a copy counts as a finding.
When Meta adds a new switch
New automation levers arrive with the default on. When the read-back meets one it does not know, that is a finding like any other: we add it to the list, and every build after sets it off.
Off by default, on every account. If a client wants one of these on, tell us, and we decide it with you, client by client.
Run more client ad accounts without growing your media-buying team.
adbirdie is priced against the work it takes off a media buyer, not against another dashboard. You get a quote on the walkthrough, for your number of client accounts.
No minimum term in the first three months. After that, monthly.