Compliance
Privacy first, on every client account
Under the GDPR, tracking without valid consent is a liability for the advertiser and for the agency that set it up. adbirdie is built to the strictest reading of that rule, so the same setup holds wherever your clients advertise.
Tracking is a conversation, not a default.
adbirdie never sets up a pixel or the Conversions API for a client. If a client wants tracking, it is a conversation first: is there a valid consent banner, and has the client's counsel reviewed it.
Server-side is not a way round consent.
Collecting the same data from a server needs the same consent, and the product never presents it as a workaround. Hashed identifiers are still personal data.
There is always a consent-free menu.
Traffic, awareness, engagement, lead forms inside Meta. A client without consent infrastructure gets these offered, and an account audit never marks the missing pixel as a fault.
The EU's ad transparency declaration is filled in for you.
Under the Digital Services Act, every ad set that targets the EU names who benefits and who pays. Each client's beneficiary and payer are recorded once at onboarding, in the client's legal name, and applied to every such ad set. Without them, creation fails and says so; it never skips quietly.
Your clients' data is stored in the EU.
Hosted in Frankfurt and encrypted at rest. The AI model and the email service process it under the data processing agreement, which names them. At offboarding it is deleted, all but the decision record, which you receive first, with the counts confirmed in writing.
The client sign-off page carries your legal notices.
When an end client approves a preview, the page shows your agency's legal notice and privacy notice, because the agency is the controller for that page. No link can be sent until both are set.
Run more client ad accounts without growing your media-buying team.
adbirdie is priced against the work it takes off a media buyer, not against another dashboard. You get a quote on the walkthrough, for your number of client accounts.
No minimum term in the first three months. After that, monthly.