Product
Every client account is read overnight. By the time you sit down, what makes sense and what needs a person are on one screen, nothing has moved, and every line carries the numbers it came from. This is the day, in copies of the product's screens.
4 clients managed · €2,480.00 spent this month through 21 Sep · 2 need attention · 3 make sense
Makes sense · AB-12 · Lumen Optics
Raise the daily budget · 7 days through 21 Sep
€20.00 to €24.00
Approved by J. Keller, 07:52 · sent to Meta 07:52 · read back 07:52
Makes sense · AB-14 · Northlight Yoga
Lower the daily budget · 7 days through 21 Sep
€18.00 to €12.00
Rejected by J. Keller, 07:54 — “The client opens a studio on Thursday; hold the budget.”
Makes sense · AB-15 · Werkstatt Lindner
Raise the daily budget · 7 days through 21 Sep
€30.00 to €36.00
Waiting for the client's sign-off — preview sent to Werkstatt Lindner in German, 07:56
An example morning, in copies of the product's screens.
Every morning Birdie reads every client account you connected, compares the last seven days against the client's own averages, and puts what needs a person on one screen. Twenty accounts read like one.
Budget changes, pauses, clean duplicates, first drafts of copy in the client's voice: Birdie prepares them with the numbers attached. You read, you decide, and nothing is built until you do. Everything it builds is created paused.
A monthly cap, a daily ceiling, the largest single change you would ever make without a phone call, who may approve and who may only propose. Written once per client, in numbers. The server enforces the ceiling and the largest change for people and for Birdie alike, and tracks the monthly cap every morning; no automatic raise goes past it. A change past the ceiling is refused, not flagged.
Anything that starts spend, resumes it or moves a budget waits for a named person, unless you gave the client a band for small raises, and shows the money before and after. A client can be set so their own sign-off comes first. Above 20%, a second screen repeats both figures before the button works.
Proposal · AB-12 · Lumen Optics
From the overnight numbers, Tue 22 Sep, 07:40 · ad set Autumn leads – Germany
€24.00
a day, from €20.00 (+20%)
Position today €31.50 of the €40.00 warning line
Approved by J. Keller, 07:52 · sent to Meta 07:52 · read back 07:52
Advantage+ automations verified off · read-back clean · AB-12
Every proposal carries a reference you can say out loud, AB-12, and a record assembled from the server's own data: who asked, what Birdie read, which rules were checked, who approved exactly what they saw, what was sent to Meta, what Meta answered, and what the read-back found. The chain is exportable, every entry with its hash.
Cost per lead €3.50 against a €4.28 average across the client's four countries over 7 days (41 leads); +20% from €20.00 to €24.00 a day.
The work that grows with each new client is the reading, the checking and the small changes. adbirdie takes that, and leaves your team the decisions. One buyer, fifteen to twenty accounts, is what it is built for.
adbirdie is priced against the work it takes off a media buyer, not against another dashboard. You get a quote on the walkthrough, for your number of client accounts.
No minimum term in the first three months. After that, monthly.