Guardrails
What Birdie cannot do
These rules are not instructions to the AI. They are checks in the server that every request passes through, whether a person or Birdie made it. A convincing argument changes nothing.
- 1
Nothing spends without a person's decision. Starting or resuming spend is a click by a named person, every time. A budget raise is too, unless you give a client a bounded band: inside it the server, never Birdie, may raise a budget that is already delivering, never above the 20% line, and reports every raise the same morning.
- 2
Everything is created paused. There is no way to create something live. Switching it on is a second, separate approval.
- 3
A raise of more than 20% in one change shows both figures on a second screen before the button works. A raise from zero always does.
- 4
Before and after are always shown, on the approval and in the record.
- 5
A change to more than five things needs one approval that lists every one of them by name.
- 6
Reading is free. Reports, lists and figures never ask for confirmation.
- 7
Each client has a daily warning line. Crossing it is allowed only after a person confirms the specific number on screen.
- 8
A client can be set so their own sign-off comes first. Until they approve the preview, nothing runs, and there is no override.
- 9
Every decision is on a chain you can export, every entry with its hash. Exporting the chain is itself on the chain.
- 10
Your team can tighten any limit. Loosening one past the defaults takes the platform's administrator, and that change is recorded too.
- 11
Birdie has no back door. It calls the same checks as the screen you use, and it can only read, sync and propose. At worst, a misled model creates a proposal nobody approves.
A client with an open Advantage+ finding can have nothing built, copied or switched on until the finding is fixed. Pausing and budget changes stay possible.
With four eyes on, the person who asked for a change cannot be the one who approves it. Birdie's proposal counts as the asker's.
Run more client ad accounts without growing your media-buying team.
adbirdie is priced against the work it takes off a media buyer, not against another dashboard. You get a quote on the walkthrough, for your number of client accounts.
No minimum term in the first three months. After that, monthly.