Run more client ad accounts without growing your media-buying team

Birdie drafts every change to your clients' Meta accounts. Your rules decide what it may propose. A person on your team countersigns anything that spends. The server refuses the rest.

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Proposal · AB-16 · Lumen Optics

Raise the daily budget on Autumn leads – Germany

Proposed by Birdie, Fri 25 Sep, 07:41 · ad set Autumn leads – Germany

€24.00

a day, from €20.00 (+20%)

Cost per lead €3.50 against a €4.28 average across the client's four countries, 41 leads in 7 days
Inside the client's largest single change · under the €50.00 daily ceiling · below the warning line
Four eyes: proposed by Birdie for M. Rossi, approval by anyone else

Position today €31.50 of the €40.00 warning line

Approved by J. Keller, 07:52 · sent to Meta 07:52 · read back 07:52

Advantage+ automations verified off · read-back clean · AB-16

This is a working copy of the approval screen, not a video. The client and the figures are an example; the rules and the read-back are the product's own.

Compliance · Germany, Austria, Switzerland

Datenschutz first, on every German client account

Under the DSGVO, tracking without valid consent is a liability for the advertiser and for the agency that set it up. Since December 2025 German courts have put a price on it. adbirdie is built so your agency never sets up a Pixel without the client's consent story in place — and offers the consent-free menu when it is not.

The rulings, in one paragraph.
Between December 2025 and April 2026 the higher regional courts of Munich, Dresden, Thuringia and Stuttgart ruled on Meta's Business Tools used without effective consent. Each awarded damages to a single visitor — from a few hundred euros to €5,000 in a Leipzig regional court — without proof of individual harm: the loss of control over the data was the harm. § 25 TDDDG asks for consent before anything is stored on or read from a visitor's device, and its fines reach €300,000.
No Pixel, no Conversions API, until the client's consent is in place.
adbirdie never sets up tracking for a client. If a client wants it, it is a conversation first: is there a working consent banner, and has the client's counsel reviewed it. The Conversions API is not a way round it — German courts have treated server-side collection the same way — and the product never offers it as one.
There is always a consent-free menu.
Traffic, awareness, engagement, lead forms inside Meta. A client without a consent setup gets these, and an account audit never marks the missing Pixel as a fault.
Impressum and Datenschutzerklärung on every client-facing page.
When your client approves a preview, the sign-off page carries your agency's Impressum and Datenschutzerklärung, because your agency is the controller for that page. No link can be sent until both are set.
Hosted in Frankfurt, with the DSA declaration filled in.
Every ad set that targets the EU names who benefits and who pays, in the client's legal name, recorded once at onboarding. The service runs in Frankfurt under an Auftragsverarbeitungsvertrag, and at offboarding your clients' data is deleted, all but the decision record, which you receive first, with the counts confirmed in writing.
This site practises it.
adbirdie.com makes no third-party request before consent apart from its cookieless, EU-hosted analytics, stores nothing on your device and calls no font server — the Google Fonts ruling is the kind of thing it is built against. Open your browser's network tab and look.

What Birdie cannot do

These rules are not instructions to the AI. They are checks in the server that every request passes through, whether a person or Birdie made it. A convincing argument changes nothing.

1
Nothing spends without a person's decision. Starting or resuming spend is a click by a named person, every time. A budget raise is too, unless you give a client a bounded band: inside it the server, never Birdie, may raise a budget that is already delivering, never above the 20% line, and reports every raise the same morning.
2
Everything is created paused. There is no way to create something live. Switching it on is a second, separate approval.
3
A raise of more than 20% in one change shows both figures on a second screen before the button works. A raise from zero always does.
4
Before and after are always shown, on the approval and in the record.
5
A change to more than five things needs one approval that lists every one of them by name.
6
Reading is free. Reports, lists and figures never ask for confirmation.
7
Each client has a daily warning line. Crossing it is allowed only after a person confirms the specific number on screen.
8
A client can be set so their own sign-off comes first. Until they approve the preview, nothing runs, and there is no override.
9
Every decision is on a chain you can export, every entry with its hash. Exporting the chain is itself on the chain.
10
Your team can tighten any limit. Loosening one past the defaults takes the platform's administrator, and that change is recorded too.
11
Birdie has no back door. It calls the same checks as the screen you use, and it can only read, sync and propose. At worst, a misled model creates a proposal nobody approves.
A client with an open Advantage+ finding can have nothing built, copied or switched on until the finding is fixed. Pausing and budget changes stay possible.
With four eyes on, the person who asked for a change cannot be the one who approves it. Birdie's proposal counts as the asker's.

Client accounts per media buyer

Without adbirdie: 8
With adbirdie: 15–20

A media buyer runs about eight client accounts before the mornings stop fitting into the day. adbirdie is built so the same person can run fifteen to twenty, every one of them inside its client's rules.

The comparison is not another tool. It is the next hire, postponed: a salary of €40,000 to €70,000 a year.

Client	Spend today	Position	Waiting
Lumen Optics	€31.50	under the line	1 approval
Northlight Yoga	€18.00	under the line	—
Harbour Legal	€0.00	paused	1 sign-off

Set up with you, on a call

adbirdie is not a signup form. We set up each agency ourselves, in one call of about an hour and a half, and stay on a daily check-in for the first week. You keep the keys.

1
Before the call.
A signed contract and a signed data processing agreement. We create your workspace and ask for two links, your legal notice and your privacy notice, which every client sign-off page will carry.
2
On the call, in your Business Manager.
Your admin creates a system user in your own Business Manager, assigns your clients' ad accounts and Pages to it, and pastes its token into a one-time secure form. It is stored encrypted and never travels by e-mail or chat. Meta's access stays yours to revoke.
3
Each client, one form.
Ad account, Page, Instagram account if any, currency, the client's legal name for the DSA declaration, naming rules, the daily warning line, and whether the client signs off previews before anything runs.
4
The rules conversation.
Monthly cap, daily ceiling, the largest single change without a phone call, four eyes on or off, who approves and who only proposes. Each rule is read back to you with what it does: this one refuses, this one asks.
5
Green before we hang up.
A connection check per client account. Every line passes, or we fix it live.
6
The consent conversation.
For every client, before any pixel: is there a compliant banner, has counsel reviewed it. If either is no, the client runs on the consent-free menu. We ask on the onboarding call, and again before any tracking is set up.
7
The first campaign, together.
Built to a full preview in conversation, approved by you, created paused, read back clean, and checked side by side with Ads Manager. Leaving it paused is a fine outcome.
8
The first month.
A check-in every day in week one; a weekly call for the next three, reading the record together: spend against the warning lines, and everything the server refused and why.

Offboarding is three recorded steps: your workspace is frozen, the full decision chain is exported and handed to you, and the rest of your data is deleted, with the counts confirmed in writing.